![]() Rising interest rates, higher costs and cooling online demand have pushed some of these upstarts to the edge, forcing them to seek debt relief or merge with one another, according to people familiar with the situation. and Bain Capital, as well as smaller investment funds. To finance the buying spree, they raised $16 billion – mostly debt – from big names like JPMorgan Chase & Co., Goldman Sachs Group Inc., BlackRock Inc. ![]() With names like Thrasio, Razor Group and Perch, the companies aren’t widely known but over the past few years have shelled out tens of millions of dollars for tea kettles, foot massagers, peppermint-based jock-itch remedies, medicine balls, magnetic eyeglass holders, air purifiers and more. Now the reckoning has arrived for these so-called brand aggregators. Then the pandemic ended, consumers returned to the stores, and Amazon’s sales growth cratered - erasing almost half of its market value. ![]() The bet was that these upstarts, fueled by an online sales boom, would become the next consumer product conglomerates - like Procter & Gamble or Unilever. ![]() (Bloomberg) - During the pandemic, Wall Street banks and private equity firms invested billions of dollars in startups rolling up popular brands sold on Inc. ![]()
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